What I’ve worked on!
Community Engagement Coordinator
October 2023 - March 2024
Responded to 4,000+ customers via email and direct messages across 8 festivals (EDC Las Vegas, EDC Orlando, Countdown NYE, HARD Summer, Escape Halloween, Apocalypse: Zombieland, Skyline Festival, Lost in Dreams Festival) and 3 brands (Insomniac Events, Insomniac Concerts, Bassrush)
Monitored 10+ email inboxes, direct messages, and all direct customer inquiries regarding festival questions, ticketing issues, lost and found, prohibited items, etc.
Posted 1-2 posts weekly on the Insomniac Events Instagram, Twitter, and Facebook accounts (Club Announcements, New Music Friday, Night Owl Radio)
Constantly monitored comments for issues and questions
Engaged with customers and left positive comments to balance out questions and complaints
Used appropriate brand voice to interact with fans and customers
Ensured that the team of 2 Community Engagement Coordinators was hitting all KPIs
Collaborated with Grace Judy (Senior Manager, Social Media) to evolve processes and actively solve any issues
Acted as the liaison between Social Media and Marketing teams, Operation and Production teams to actively address and solve issues, comments, and complaints
Left no public-facing question or issue unanswered
Monitored platforms for safety issues and concerns while possessing an awareness of when to escalate concerns to the proper stakeholders
Tour Marketing Assistant
February 2023 - June 2023
Created and maintained tracking documents for all tours led by Sam Alpert & Mary Kate Carragher
Worked with support staff to create a tour document infrastructure (e.g. marketing plans, reports from promoters, radio reports, street team initiatives, admat/artwork, ticket headers, ticket audits, etc.) on an artist and tour-specific basis via Box & Google Drive
Prepared and updated marketing documents and materials as needed
Scrubbed promoter social media channels to ensure content was being used effectively
Scrubbed ticket links and websites to ensure events were listed accurately
Collected ticketing proposals for presales
Followed up with social media sites for all promoters to ensure that the show was listed on the website, social media channels, and radio stations and ensured that all info listed was correct
Ideated in brainstorm sessions for creative marketing ideas to use throughout a tour campaign
Took detailed notes for all meetings and calls for all involved parties, scheduled 100+ calls and meetings, and submitted expense reports
Executive Assistant
April 2022 - January 2023
Coordinated and prioritized two executives' daily schedules (one of them being Lee Anderson, who had 20+ active clients); arranged 500+ meetings and conferences with agents across North America & London, answered emails & phone calls, and acted as a liaison among other assistants, coordinators, agents, executives, and clients
Managed 250+ external contacts for Lee Anderson and 50+ external contacts for Joe Rosenberg and kept track of periodic communication needed for priority contacts
Executed domestic and international travel itineraries, including flights, car services, and hotels
Interfaced with 30+ high-level administrators internally within the company and externally to maintain the continuity of executive business
Submitted expense reports, meeting presentations, and other status documents using Word, Excel spreadsheets, and Keynote; ordered catering and set up conference rooms
Maintained 100% confidentiality with sensitive information, financial data, and records
Created 8 artist and client rosters for agents across the whole company
Executive Assistant
January 2022 - April 2022
Provided comprehensive administrative and personal support to Eric Nam
Coordinated 2 complex calendars for Eric Nam and acted as a liaison between the Founder and General Manager
Worked with an 11-person crew on Eric Nam's 'There And Back Again' 2022 North America Tour; successfully completed 32 shows in 29 cities with 47,000+ tickets sold
Composed 10+ daily email communications and designed 2 EPKs for Eric Nam and Tablo
Approved photo requests and edited guest lists for 32 shows, generated 80+ calendar invitations, scheduled 10+ appointments, arranged 20+ meetings, prepared 20+ meeting agendas, managed files and sensitive information, sent and received 15+ packages to USPS and UPS, and updated information on Eric Nam & Epik High's websites daily
Box Office Attendant & Catering Check-In
November 2021
Scanned 200+ wristbands for Catering Check-In
Greeted 30+ guests for Will Call wristband pick-up
Contributed to $1000+ in ticket sales from guests
Provided information and answered questions about the festival at Brookside at the Rose Bowl
College Curator - Artist Discovery Team
September 2021 - December 2021
Discovered 5 artists for the Digilogue After Dark: Campus Collections Audiomack playlist; received 22,100+ plays within 4 days and was featured as the second playlist under the What's New Playlists page
Student Ambassador
June 2021
Assisted 40+ registrants, sponsors, and speakers with conference registration at The Beverly Hilton
Provided attendees program information regarding panels and their locations
Digital Marketing Intern
June 2020 - September 2020
Implemented alt text for images, external links, focus keyphrase, internal links, meta description, SEO keywords, and tags on 200+ WordPress posts; increased website traffic by 656% within 4 months
Produced social media marketing strategies on Instagram and Twitter; increased social media followers by 50+
Trained 6 contributors to use Hootsuite, WordPress, Yoast SEO, Muffin Builder, and Cision
Campus Ambassador
August 2020 - December 2020
Organically reached 4,000+ Instagram accounts and received 5,000+ impressions through three posts (one post is shown as a screenshot) on the Trey Songz “Back Home” campaign
Organically reached 2,000+ Instagram accounts and received 3,000+ impressions through two posts on the Kevin Gates "Power" campaign
Partnered with major record labels including Atlantic Records, Interscope Records, and Roc Nation to facilitate the development of creative deliverables and artist/album rollout plans
Hosted Culture Countdown series on Instagram (pop culture moments relating to artists Culture Fusion Agency was promoting, any current events, album drops, and activations Culture Fusion Agency was involved in) on December 17th, 2020
Collaborated cross-functionally with various teams to ideate new content and promotional strategies to reach a university population of 33,000+
Assistant Market Manager & Street Team Member
November 2017 - October 2021
Sold 30+ tickets to upcoming electronic dance music concerts at 450-2,500 capacity venues (The Fillmore Philadelphia, The Foundry, and Theatre of Living Arts) with physical and digital flyers and posters in Philadelphia
Leveraged Facebook, Instagram, Snapchat, and Twitter to enhance the attendance of upcoming events; increased social media followers by 500+
Enforced daily Facebook assignments to 50+ street team members by auditing each members' promotional materials on a weekly schedule to ensure they exceeded their goals
Displayed 165 Moonrise Festival 2019 posters in West Philadelphia and uploaded 500 Moonrise Festival 2019 social media posts
Performed on Stellar Stage at Moonrise Festival 2019 and received +2 GA wristbands
Artist Management Intern
June 2019 - August 2019
Worked with Megan Frestedt (artist manager for Rhiannon Giddens, Charly Bliss, SASAMI, The Dap-Kings, and Neyla Pekarek)
Compiled social media data using social media analytics services on Facebook, Instagram, Twitter, and YouTube to analyze 5 artists' reach and audience
Produced 30+ documents, 6 one-sheets, and spreadsheets with information on the artists' assets, DSP highlights, press highlights, etc.
Registered 200+ tour date entries on Bandsintown, Songkick, and Facebook